Black and white street scene with small shops including Fajardo Barbershop and Jozenia Food Mart, people walking and bicycles parked.
Culture-led
- No trends.
- No shortcuts.
- No stories without context.
Rooted in New York City
and Manila
Rezonate is the culture-led creative agency, crafting stories shaped by the people who live them, not by distance, borrowed language, or outside assumptions.

Tuning in to culture amplifies the story and makes it
Black and white urban street scene with crosswalk, parked cars, fire escapes on buildings, and One World Trade Center in the background.
Brands that resonate
AriseHealth logoOE logo2020INC logoThe Paak logoEphicient logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logoToogether logo
Office workspace with multiple people working at desks equipped with computers and laptops, viewed through glass with red writing.
Making what matters

Short-Form Story Telling

- TikTok, Reels, Shorts
‍
- Platform-native edits

- 6s/10s/15s cutdowns

- Hook-first variants

- Mixed-media micro-stories
‍
- Episodic social series

- Culture-reactive drops
‍
- Performance-ready short-form

Performance Creative

- Performance ads
‍
- 3s/6s hooks

- Thumb-stopping intros

- Creator-style performance edits

- Text-led performance videos

- A/B test variants

- Fast-cut story sequences

- Conversion micro-stories
‍
- Paid-only cutdowns

Culture-Led Campaigns

- Campaign concepts

– Culture-led narratives

– Hero films

– Story-driven social systems

–Mixed-media campaign content

– Motion-led activations

– Cross-platform rollouts

– Social-first campaign worlds

– Community-informed storytelling

– Multi-format campaign assets

Film, Motion & Mixed Media

– Brand films

– Documentary shorts

– Mixed-media storytelling

– Live-action + animation hybrids

– Motion graphics– Title sequences

– Cinematic edits– Kinetic typography

– Social film variants

– Music-driven visualsts

Design & Motion Identity

– Motion identity
‍
– Dynamic logos
‍
– Graphic worlds
‍
– Typography systems
‍
– Kinetic type
‍
– Motion toolkits
‍
– Visual systems
‍
– Cross-platform design assets
‍
– OOH motion visuals
‍
– Template-ready motion design

Creative Strategy & Cultural Direction

– Narrative strategy

– Cultural insight

– Creative direction

– World building

– Story architecture

– Community-rooted process

– Lived-culture guidance

– Visual + tonal direction

– Co-creation workshops
‍
– Cultural advisory

Creating Resonance
Rezonate's creative process is rooted in a Filipino idea of shared self and a New York instinct to read the room before speaking. Listen. Co-define. Align. Shape. Activate. Sustain.
Learn about the Kapwa Creative System™
Team Rezonate
Katwo Puertollano
Creative Director
Nico Puertollano
Executive Creative Director
Edilynne Villeno
General Manager / HR
Alex Santos
Artist
Alissa Sherburne
Artist
Sophia Malubay
Artist
Virgilio Fernandez
Admin
Jessah Vito
Admin
Young woman with dark hair in a gray sweatshirt and white turtleneck standing on a tree-lined city sidewalk on a sunny day.Man in a dark sweatshirt and green cargo pants sitting cross-legged on a blue chair in a modern indoor space.
Group of eight young adults smiling and sitting around a wooden table in a warmly lit restaurant.
Indoor pop-up studio setup with large colorful sign reading 'POP-UP STUDIO' featuring illustrated people, inside a building with large windows and a person wearing a mask nearby.Three people standing indoors in front of a decorative railing, with the person in the center holding a trophy and a dog standing in front of them.
Great work is meaningless
if no one remembers it.